We Run Your Personal Brand Like A Business.

A Personal CMO designs, runs, and protects your public presence the way a traditional CMO does for a company, but for you as a leader. In practice, that means we clarify your identity and positioning, build your narrative spine, and decide how you should show up in the world. We handle ongoing content and ghostwriting, develop your thought leadership, manage your platforms, and shape your website and core messaging so everything works together. We also extend your visibility beyond your owned channels through podcasts, press, and strategic partnerships that actually align with your brand. Our job is to make your presence coherent, strategic, and durable, so you can focus on leading while your personal brand compounds in the background.

Personal CMO work is designed for leaders whose identity directly influences revenue. That often includes: • Founders & Co-Founders • CEOs & Presidents • Fractional CMOs, CFOs, CROs, and CTOs • Managing Partners • Venture Partners • Operating Partners • Advisors & Board Members • Executive Coaches • PE- or VC-backed portfolio leaders • Subject-matter experts building authority-driven businesses The common thread is leverage. You already have real experience, make meaningful decisions,a nd your name carries weight in rooms that matter. What’s missing is structured visibility; positioning, narrative clarity, and a cohesive system that turns your thinking into authority and qualified conversations. If you want someone to “run social,” this isn’t it. If you want executive-level ownership over how your identity shows up in the market, and how that compounds into commercial momentum, that’s the work.

We handle the full range of personal brand content that shapes how leaders are understood in public. That includes short-form social posts, long-form essays, thought leadership, commentary, and structured frameworks. We shape newsletters, keynote ideas, podcast talking points, and speaking narratives. We also design the messaging that lives on your website, your profiles, and your core digital presence. Everything is written as you, not for you. Every piece connects back to your identity, your narrative spine, and your goals. The work is less about formats and more about coherence: your thinking, consistently translated into the world.

A ghostwriter or social media manager usually operates at the level of execution. A Personal CMO operates at the level of identity, strategy, and architecture. A ghostwriter writes. A social media manager posts. We decide who you are in public, why you exist there, and how everything should connect. That means we clarify your positioning, build your narrative spine, and design the system that governs your content, platforms, messaging, and visibility. Writing and publishing are part of what we do, but they sit inside a much larger strategy about how you are perceived, how your ideas travel, and how your influence compounds over time. You don’t hire us solely for output. You hire us for coherence, judgment, and long-term leverage.

You don’t have to be constantly online, but your presence does compound when you choose to show up. Some of our strongest-performing clients spend 20–30 minutes a day commenting and engaging with their network. That level of involvement isn’t mandatory, but it often correlates with deeper relationships, warmer inbound, and stronger long-term ROI. At the same time, we also work with clients who never go on social media at all. Their presence is built primarily through long-form work, newsletters, podcasts, partnerships, and a strong website instead. The point isn’t how much you post or engage. It’s how intentional your system is. We design your presence around how you actually want to operate, so every channel you use works harder for you, not the other way around.

Yes. We offer a limited set of one-off projects alongside our retainers. These are designed for leaders who want a defined transformation, not ongoing management. That includes things like a LinkedIn overhaul, a deep-dive content blueprint, a narrative refresh, a full visual rebrand, or a complete website build. Some of these deliverables also appear inside our monthly retainers, but you do not need a retainer to do them. We’re happy to execute them as standalone projects when that’s the right fit. One-off work is still rooted in identity, not output. We don’t just “deliver assets.” We clarify your positioning, your narrative spine, and how your presence should function going forward.

Pricing is structured around the level of transformation you want, not the number of posts we produce. For one-off projects, pricing typically ranges from a few hundred dollars for focused engagements like a LinkedIn overhaul, up to five figures for full brand or website work that reshapes your positioning and digital presence. For ongoing work, our monthly retainers generally start at $3,000 per month and can go to $20,000+ per month or more, depending on scope, complexity, and how deeply you want us embedded in your identity, content, and visibility. We have some extraordinary clients with unique business models where there the best relationship model has been a revenue sharing agreement or equity as part of the engagement. That investment covers our judgment, strategic leadership, creative direction, the time required to do the work well, the tools we use, any subcontractors we bring in, and all deliverables. In all cases, what you’re really paying for is coherence, clarity, and long-term leverage, not just a checklist of outputs.

Yes. We write as you, not for you. We spend real time extracting your cadence, your judgment, and your way of thinking so your public voice feels unmistakably yours. That includes how you structure ideas, the words you naturally reach for, and the principles that guide your decisions. Nothing is generic. Nothing is templated. Every piece is rooted in your identity and your narrative spine. Our goal is that people read your work and recognize you immediately, even if they don’t see your name at the top.

We start with a conversation, not a contract. We’ll spend time understanding your role, your goals, and how you actually want to show up in the world. From there, we identify whether a one-off project or a retainer makes the most sense, and what the scope should be. If we move forward, every engagement begins with an identity extraction: your instincts, your thinking, and the worldview behind your work. That becomes your narrative spine and the foundation for everything we build together. The goal is alignment first, momentum second. We only proceed once it’s clear we’re the right fit for each other.