I'm Evan Patterson. I write LinkedIn posts for founders, executives, fractional executives, and solopreneurs, in their voice, from their own words. Investors, buyers, and hires show up already knowing how you think. You talk, I write, and nothing goes out until you've approved it.
From $1,000 a month. No minimum term. Discounts for leadership teams.
You've thought about hiring this out and haven't.
Investors, buyers, and the people you're trying to hire all look you up before they write back. You know your LinkedIn should have something to say by the time they arrive. You also have a company to run.
You haven't handed it to anyone, because you've read ghostwritten posts and you can tell. So can everyone else. A post that sounds like a stranger using your name does more damage than a quiet month.
So you need the work off your plate, and you need it to sound like you. That's the job I do.
What people hire me for
Usually one of three things is coming up.
A raise.
Investors read before they meet. If a partner has seen six months of how you think about your market, you get to skip the part of the meeting where you explain who you are.
Deals and hires.
Serious buyers and senior candidates lurk for a while before they reach out. (Everyone does. Nobody admits it.) By the time they write, they've decided you know what you're talking about.
Boards and stages.
Board seats and speaking slots go to people with a visible point of view. The people handing them out search your name first, and it helps if something comes up.
Tell me which one it is, and I'll write toward it and report against it.
Approving a week of posts takes less time than feeling guilty about not posting did.
You give me one hour at the start. After that it's a short call at the pace of your tier, or voice notes from the car.
I write and schedule everything. Your LinkedIn keeps going on the weeks your calendar falls apart, which are the weeks it used to go quiet.
It has to sound like you, so that part comes first
Every ghostwriter says they'll capture your voice. This is how I do it, in order, so you can judge it before you pay for it.
You send what already sounds like you.
Old posts, emails you were proud of, a podcast you guested on, a long Slack rant. Anything where you were being yourself on the record.
One recorded hour.
I interview you about your work, your opinions, and the stories you tell more than once. I'm listening to how you say things as much as what you say.
The voice file.
A short document on how you sound: the words you use, the words you'd never use, how long your sentences run, what you joke about, and what's off limits. You correct it before a single post exists.
First drafts against the file.
Your first week of posts is written from it. You mark anything that sounds off, and the file gets updated. It keeps getting updated for as long as we work together.
By the time anything goes out under your name, you've corrected my read on you twice.
Voice file
Specimen: Evan Patterson, the one writing yours
- Sounds like
- Someone who has sat through too many marketing decks and still cares.
- Uses
- Plain verbs. Short sentences. The occasional aside in parentheses.
- Never uses
- leverage, synergy, journey, unlock, delve
- Jokes about
- The marketing industry, and himself
- Off limits
- Hashtags. Rhetorical questions. Motivational endings.
Yours gets built the same way, from your words.
Nothing goes out that you haven't read
A week of posts arrives together, ahead of the week it's for. You approve, edit, or kill each one. Two rounds of edits per post are included, and the voice file exists so you rarely need the first.
Anything you haven't approved stays in drafts. Approved posts are scheduled for you through a LinkedIn-compliant tool, and your account stays yours. I never log into it.
A week on Three a week. Try it.
Monday's post
Draft waiting for you.
Wednesday's post
Draft waiting for you.
Friday's post
Draft waiting for you.
Three tiers
Every tier gets you the same voice work, the same final say, and the same writer. Start where you're comfortable and move up once you've seen it work.
Three a week
$1,000/month
The place to start. Keeps you in front of the people already watching you.
- 3 posts a week
- One 45-minute call a month, or voice notes whenever you have them
- A short note each month on what worked
Four a week
$1,750/month
Enough to become a regular name in your market.
- 4 posts a week
- A call every two weeks
- A monthly report on who is engaging and what they responded to
Five a week
$2,250/month
For a raise, a launch, or a year you need to be seen.
- 5 posts a week
- A weekly call, or async if you'd rather
- Detailed analytics every month
Every tier gets you
- A voice file, so the posts sound like you
- A rewritten LinkedIn profile, so the people your posts send there find something worth reading
- Final say on every post, with two rounds of edits
- Scheduling done for you, with your account in your hands
- A day-30 review of who is reading
Add to any tier
Articles
Long-form articles in your voice, for the ideas that need more room than a post. Delivered ready for you to publish. The more you take, the less each one costs.
From $250 each
Newsletter
Every article sent to your own list, on beehiiv, Substack, or the tool you already use. I run the list and the schedule, and the audience is yours to keep.
From +$125 an issue
X
Your LinkedIn posts rewritten for X and scheduled there, so the same thinking reaches a second audience. Priced by how many posts there are to rewrite.
From +$250 a month
5% off each for two people. 5% more for every person after that.
A company is easier to trust when more than one of its leaders is worth reading. Everyone gets their own voice file and their own final say, so your CEO and your head of sales don't end up sounding like the same person.
The discount covers add-ons too. If someone leaves, it moves to match the new headcount. 30% is the cap.
Build your package
Pick a tier, add what you'd use, and say how many of you there are. The price updates as you go.
People at your company
Add a second person and you each get 5% off.
$1,000
a month
- Three a week$1,000
No minimum term. Month to month from day one.
Same package for everyone in this calculator. Mixed packages get sorted on the call.
You stay because it's working
There is no minimum term. You shouldn't have to pay for three months to find out whether the first one worked.
Day 1
The voice work starts and the first drafts follow.
Day 30
We go through it together: what went out, how many edits it took, who engaged, and anything that came in because of it. You decide whether to keep going, change tier, or stop.
After that
Month to month, with 30 days' notice by email.
If you stop in the first 30 days, email me and that's the end of it, with no notice period and nothing further owed. Fees already paid aren't refunded.
Who's writing this
Evan Patterson. Fifteen years in marketing, sales, and go-to-market, a LinkedIn audience of 30,000+ people he built the same way he'll build yours, and a strong opinion about every post that opens with a rhetorical question.
BOLD&Bespoke is a brand of Evan Patterson Consulting. The consulting practice works with companies on marketing and go-to-market. BOLD&Bespoke works with individuals, whether they run a company, a function, a fractional practice, or a business of one, on a single thing: a LinkedIn presence that sounds like them and does something for the business. Evan writes every post himself.
Read the recommendationsWhat people ask before they sign
Find out if I can sound like you
Thirty minutes. Bring something you've written or said that sounds like you. You'll leave knowing how I'd work from it and which tier fits.